Looking for Sales?

Please don’t be taken in by corporate sales schemes. I try to keep prices at Salem Paint fair and competitive so when I recently heard a national chain advertising 25% off of their regular price on all of their paints I decided to see if I could compete. What I found was that 25% off of their regular price was almost $5.00 more than you would pay for a comparable product at Salem Paint Company. Let me repeat that, $5.00 more per gallon!!!
So I think I’ve figured out how to compete with the big boys. I need to raise my prices 35% and
give a 25% discount. Or, I can just keep my prices where they are, give my customers a good price on a great product and be able to sleep at night.